Video: Hand-drawn advertisement of "Ford", which is more profitable than "Titanic"
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Who knew the Titanic would sink? Or that Apollo 13 will burn up? And now any child will say that the case, they say, was unprofitable. Better to spend your money on something more useful. The authors of the Ford advertisement are in solidarity with those who like to give estimates in hindsight: they say, the car is in every way better than the famous passenger liner and the infamous spacecraft.
Nothing about human lives, just naked mathematics. The money spent on the Titanic and Apollo 13 flew into the steamer tube and rocket nozzle, respectively. And besides, the unusual advertising of "Ford" suggests that now there is a very attractive price for cars - only 8950 euros. And she will never return, because she was placed aboard the famous "defectors".
So the hand-drawn ads for "Ford" shoot like Macedonian, from two hands at once: both call to feel the difference ("Feel the difference"), and scare that the bargain price will never return ("A price that will never return"). Came up with a clever campaign at Madrid-based creative agency Bassat Ogilvy.
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