Video: Rubber Olympics from Big Babol chewing gum
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Chewing gum is one of the most ductile materials in its kind. And that's exactly what the new Big Babol gum campaign is trying to highlight, called "Pink World". In it, chewing gum emphasizes the trajectory of movement of the athletes.
During the competition, athletes move along such an incredible trajectory that it is difficult not only to describe, but even simply to depict. But chewing gum can do it, because it is plastic and viscous. This is precisely what the new advertising posters for the Italian Big Babol gum emphasize.
These posters depict three sports - steeplechase, basketball, and skateboarding. In each of the posters for the Pink World campaign, the gum follows the trajectories of the athletes in these sports. And these are sometimes the most inconceivable and complex curves. And only chewing gum can reproduce them.
Great advertising creative ahead of the Olympic Games! Even the Winter ones!
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