3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

Video: 3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

Video: 3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
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3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

In contrast to 3D printing on special printers, the company Dewar's Whiskey introduced a new technology - 3D printing 3B, in the name of which the letter "B" is an abbreviation of the word "bee" ("bee"). This is an unusual advertisement for a new product from Dewar's Whiskey.

3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

Photographer Ernie Button has learned to see beauty and art even in the streaks that single malt whiskey leaves behind. And Sid Lee Creative Studio and the Ebeling Group have created one of the most unusual bottles in the world for Dewar's Whiskey.

3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

We are talking about an advertising campaign for a new whiskey from Dewar's Whiskey, called Highlander Honey. The producers and the creators hired by them decided to advertise the alcoholic beverage flavored with honey with the help of bees.

3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

They hired a professional beekeeper who created a wax base in the shape of a bottle, after which more than eighty thousand Scottish highland bees filled the cells with honey.

3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

The result is a honey-and-wax construction that mimics the shape of a new whiskey bottle from Dewar's Whiskey.

3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement
3B - 3D printing using bees. Dewar's Whiskey Unusual Advertisement

The creators of this honey bottle jokingly called their unusual technology 3B, thus making fun of three-dimensional (3D) printing.

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