White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen

Video: White cloud of balloons. Installation by Mark Reigelmen

Video: White cloud of balloons. Installation by Mark Reigelmen
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White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen

In June of this year, a huge white cloud appeared outside the walls of the Cleveland Museum of Art. True, nature has nothing to do with it: “White Cloud” is the name of a balloon installation that local urban art master Mark Reigelman created in honor of the summer solstice.

White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen

So, on the longest day of the year, the Cleveland Museum of Art decided to throw a party that was supposed to be attended by at least five thousand people. Accordingly, on this occasion, a competition was announced for the best installation that would decorate the facade of the building. Out of more than twenty proposals, the winner is the project of Mark Reigelmen - "White Cloud".

White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen

The installation, which the author carried out in collaboration with the Cleveland Public Art organization, took two weeks to complete. To do this, they needed about a hundred huge white balloons and twelve steel poles, to which the structure was attached with wire. Against the background of the stone walls of the museum, the installation of light balls swaying from the movement of the wind looked especially contrasting and effective. At night, the "white cloud" was also not forgotten: thanks to the efforts of the Vincent Lighting company, it was provided with excellent illumination.

White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen
White cloud of balloons. Installation by Mark Reigelmen

The installation was completed on Friday evening, June 18th. And then the weather intervened in people's plans, as is often the case. The next day, a thunderstorm broke out, and the gusts of wind were so strong that for security reasons the "white cloud" was decided to be dismantled on Saturday morning. Thus, only a few visitors to the Cleveland Museum of Art had a chance to see the live installation: the rest had to be content with photographs. However, the creators of "White Cloud" are not discouraged and believe that their work is a great example of taking creative risks, even if the subsequent triumph lasts only a few moments.

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