New York artist and photographer Henry Hargreavesknown to us for his deep-fried gadgets and a photoset No Seconds, which shows the last dinners of criminals sentenced to death, distinguished itself with another shocking art project. He held a one-of-a-kind fashion photo shoot of designer jewelry with his camera aside. Models showing jewelry, the photographer is simply … scanned… It may seem that scanning a person is much easier than photographing, but it is much more difficult work. The photographer spent many tens of hours choosing the most successful poses and options for positioning both models and jewelry on the scanner. Models had to literally squeeze into the scanner glass to get sharp images, but not overdo it so as not to distort facial features, thereby making the photos unattractive. For each "snapshot" I had to hold my breath for 30 seconds and lie motionless on the scanner, listening to its measured buzz. And repeat this procedure over and over again until, finally, out of 100 pictures you get one perfect one.
The fashion world has never seen anything like it. Advertising photographs of jewelry are prized, among other things, for the beautiful faces and graceful figures of models, while in Hargreaves's "photographs" neither faces nor figures are clearly visible, and the muted color palette of this series can seem gloomy and pale for the genre of fashion photography. But the more unusual, the more attractive, in addition, this approach to displaying jewelry gives the audience the opportunity to focus on the products, and not on the glossy appearance of the models.
As a result of these shenanigans, Henry Hargreaves obtained a unique series of fashion photographs that cannot be confused with the work of other photographers working in this genre, and which can rightfully be considered works of art, albeit non-standard. Fantastic work by this author can be seen on his website.
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