Video: YouTube tries to become the largest streaming platform
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Amazon's Twitch, Microsoft's Mixer, and Google's YouTube are at war with the biggest game streamers. And now YouTube is trying to take over the esports market. YouTube announced that the three largest esports organizations - Call of Duty League, Overwatch League and Hearthstone - will stream exclusively on their platform. All three leagues owned by Activision Blizzard have streamed on Twitch up to this point. Neither YouTube nor Activision provided details of the deal, but negotiations are known to have begun in 2019.
The three leagues are gathering huge numbers of spectators. In 2019, Overwatch averaged 313,000 views per minute, an 18% increase over 2018. While the Call of Duty League is brand new, its predecessor, the Call of Duty World League, has racked up 2.7 million hours viewed. The numbers are very impressive and could give YouTube an edge in the "war" for exclusive rights to the largest streamers and franchises in the industry.
Not long ago, YouTube signed deals with major streamers that brought the platform thousands of stream viewers and millions of video views with the best streaming moments. YouTube has been the only place to watch these kinds of videos for quite some time.
Now YouTube has decided to lure viewers into the big esports leagues and not rely on a few popular streamers. Using professional leagues to attract audiences is far from a fresh idea; this strategy has been used by the media for several decades. YouTube hopes that esports will continue to grow in popularity and will eventually attract a large number of regular viewers.
YouTube wants to be the new home for esports, a title still held by Twitch. But the problem is that YouTube doesn't have the same elements. The Twitch community has created an entire language using chat emoticons and also receives bonuses as exclusive in-game items for simply watching the stream.
It is currently unknown if YouTube will do something similar or is simply using it as an opportunity to promote Google's cloud-based gaming service called Stadia.
The difference in viewership between YouTube and Twitch is pretty big right now, but that may soon change.
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