Video: Giant portraits on the walls of houses: a project by Jorge Rodriguez-Gerada
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
What to do when you really want to draw, but at the same time an ordinary sheet of paper seems too small to fit your picture on it? What to do when you want your work to be seen by as many people as possible and at the same time not to exhibit it in galleries? The Cuban artist Jorge Rodriguez-Gerada solved these problems for himself in the following way: he paints huge portraits right on the walls of tall buildings.
The project "The Identity Series" started in Spain in 2002. Since then, giant portraits of people periodically appear in various cities, including Barcelona, Buenos Aires, Madrid. The creative process begins long before the drawing is created. First, the author is determined with the city, then he finds a suitable home and, most importantly, the hero of his future picture. The people in Jorge Rodriguez-Gerada's portraits are not celebrities. These are ordinary city dwellers, who, according to the author, have absorbed the typical features of representatives of a particular area. Each drawing is named after its hero - Emma, Antionio, Sandra, Daniel, Paco.
The images are made with charcoal, and the choice of material is not accidental. Jorge Rodriguez-Gerada wanted his drawings to interact with the forces of nature, disappearing under the influence of wind and rain. And this is also not accidental: this is how the author emphasizes the ephemerality and fragility of identity.
Here is what Jorge Rodriguez-Gerada says about his project: “I wanted to show that any of us can be portrayed with dignity. I am sure that our identity should not be influenced by the brands we wear. We should ask who chooses cultural icons and role models, our values and aesthetic categories. We live in a time when the technologies of manipulating public consciousness have become perfect and very effective. The basic premise of manipulation called "terrorism" is that the importance of an individual is considered negligible if it is necessary to change the thinking of a large group. By giving the importance of anonymous life, I want to thus emphasize the importance of empathy."
Jorge Rodriguez-Gerada is a contemporary Cuban artist living between New York and Barcelona. He began his street art career in New York 15 years ago. The author is considered the founder of a creative movement called "culture jamming". More information about the artist is on his official website.
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