Video: Be the one who will hear the praise: colorful "ears" - employees of the advertising agency Escola Cuca
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
What kind of work suits the young, creative and ambitious? The most fertile field for them is the advertising business. Brazilian agency Escola Cuca decided to engage in self-promotion, attracting new employees to its ranks. "Conceito!" ("It is possible!") - this is the motto of the PR campaign.
The concept of the posters, created by illustrator Murilo M. Santos, is simple and fun. The slogan: “Be the guy who hears this” is clearly illustrated: potential “employees” are represented as “ears to which the praise of management is directed.
Conscientious work is the key to success to hear phrases like: “Great idea! How could no one have thought of this before? "," Your work is damn good! " or “I really like your job. Could you give me some advice?"
The creators of advertising posters have not forgotten about the main attributes of creative people - headphones, glasses, piercings or a pencil that is always sticking out from behind the ear. In a word, the "ears" turned out to be very colorful.
The ads created by the Escola Cuca campaign captivate, first of all, by the fact that it makes you believe in yourself, as well as recall the credo of the German employment agency “jobsintown.de”: “Life is too short to spend it on inappropriate work”.
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