Video: Reverse side of sound. "Reversible" posters for famous films
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The specialists from the Y&R design studio approached the presentation of the new LG Theater 3D-System home theater in a very unusual way. Based on the motto "the other side of sound", they created a series of posters for famous films … but reimagined them from a different point of view.
The reverse side of sound, from this point of view, should show films that are already familiar and beloved by many so that they seem different, turned inside out, or turned upside down. Therefore, the posters in the advertising campaign for the LG Theater 3D-System home theater turned out to be inverted. As if we accidentally found ourselves behind the scenes, and we can observe the actors from a previously unfamiliar angle.
The creative advertising campaign started just recently, in March of this year. Guilherme Rácz, Rui Branquinho, Flavio Casarotti, Victor Santanna and Jorge Iervolino have worked on it. Alas, the result of their work was only three posters for the films Pretty Woman, Kill Bill and Forrest Gump. And I would like more …
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