Video: Bottle caps and their collectors: philolidia in Russia
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Bottle caps is a kind of "face of the drink": what detail of the Pepsi-Cola bottle do you remember first? That's it! But, surprisingly, it was in our country that it was invented to collect plastic bottle caps. Here, in Russia, this unusual hobby called "philolidy" has become a whole social movement, which we will tell you about.
"What value are plastic bottle caps? ", - a reader who is alien to philology will ask himself. Like manhole covers, these are documents of the history of brands and industry. Ingenious and idiotic marketing solutions, problems and successes of companies, their rebranding, mergers and acquisitions - everything opens up to the philolidist in full view. "Pepsi" is a whole message: red and black competing principles that merge into Yin and Yang and symbolize the harmony of the capitalist world.
The very word " philolidy"was invented by the Russian collector Alexei Svistunov (he is also the editor-in-chief of the Russian Book of Records). There are already 9000 caps in his collection, and his hobby is now shared by hundreds of Russians and foreigners who are members of the International Club of Philology. The main value for bottle cap lovers - their color and pattern on the plane (only plastic covers with a diameter of 28 millimeters become the subject of collection). The side edges can also be scratched: that's okay. Moreover, some caps have to be literally restored, digging out in the mud, soaking and carefully cleaning with a sponge.
Philolidists have special secrets. First, they know how, without opening the bottle, to find out what is written on the bottom of the cork (very useful when participating in promotions to win cars). Secondly, at first glance, they recognize fake and expired drinks by the lid (for example, Aleksey Svistunov wrote an entire investigation article about Borjomi fakes in Russia solely by the lids).
And sometimes they come across funny curiosities: for example, the philologist Mikhail Vinogradov somehow discovered that the cap of a bottle of Belarusian kvass is actually a repainted Ukrainian mineral water "Tsarichanska". Philolidists usually keep their finds in candy boxes, and sometimes they make whole panels out of them.
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