Video: Visiting Escher: Volkswagen black and white advertisement
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
Not that modern cities are downright the labyrinth of the Minotaur, but even for a person with intelligence, it is quite possible to get lost. Volkswagen advertisements claim that even in the world created by Maurits Escher, you can rely on the car of this brand. Impressive, although hard to believe.
The creators of the Volkswagen ad are not looking for easy ways: if they are to depict a difficult route, then one that will take your breath away and take your mind away. The most suitable option is the paintings of the Dutch graphic artist Maurits Escher, who loved to experiment with space: he would either depict a perpetual motion machine (as in the painting "Waterfall"), then create a space with three gravity forces ("Relativity").
The slogan of Volkswagen's advertising is “Get to the jobs others can't”. New Zealand creative agency “DDB” sent viewers to visit Escher.
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