Arctic Fox on the Roof: South African Green Advertisement
Arctic Fox on the Roof: South African Green Advertisement

Video: Arctic Fox on the Roof: South African Green Advertisement

Video: Arctic Fox on the Roof: South African Green Advertisement
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The fox and the hare are comrades in misfortune: green ads from South Africa
The fox and the hare are comrades in misfortune: green ads from South Africa

“From now on, green is white,” read the posters. Are we really talking about the Makhnovist defectors? Unfortunately, the realities of the Civil War have nothing to do with it. It's just that green advertising suggests stopping global warming in a non-standard way - by painting the rails in green, roofs of houses with white paint. White roofs will "scare off" the sun's rays, the earth's surface will heat less, and northern fur-bearing animals will change their minds to die out.

Arctic Fox on the Roof: South African Green Advertisement
Arctic Fox on the Roof: South African Green Advertisement

The heroes of the next portion of creative green advertising are the polar bear, the polar fox (aka Arctic fox) and the Arctic hare. An excellent composition for a fairy tale about how the fox had an ice hut, and the bunny had a bast. But then global warming came, and the fox's hut melted. And then the fairy tale ends, and the story begins.

Hare, can you hear me? Green ads from South Africa
Hare, can you hear me? Green ads from South Africa

How long or short did people decide to help the chanterelle, the bunny, and the bear (so that later there would be no excesses with the house). And they painted the roofs the color of the snow: they seemed to show solidarity with the Arctic inhabitants, and they were benefited. The small print on the posters says that a 1 degree drop in temperature in cities promises to cool the poles by 3 degrees.

A truly polar bear: green ads from South Africa
A truly polar bear: green ads from South Africa

Whether a happy ending awaits the northern animals, the green advertisement, repainted in blonde, does not yet know. And posters on the theme "White is the new green" were created by employees of the advertising agency "Ogilvy" in Johannesburg.

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