Video: Alice Don't Be Lost: Creative Mobile Advertising
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
"Stay tuned," is a gentle but overbearing reminder. “Don't be lost” - and the Cheshire Cat is in despair: the one who skillfully knows how to disappear is almost always at hand in the age of mobile phones and the Internet. Are honeycombs now buried even on uninhabited islands, in Lilliput and in Wonderland (this is what mobile advertising hints at)? This is where the real miracles happen!
It is impossible to get lost in the gloomy forest with a mobile phone. "You are never lost", - declare the authors of mobile advertising. But at the same time, you will lose the chance for the most exciting adventures, the whole point of which is to break out of the familiar coordinate system and gain invaluable experience.
28 years on an island off the coast of America don't inspire you? And the surreal world of "Alice"? Well, then mobile advertising achieved its goal, and we can congratulate the Omani creative agency FP7 / MCT on the victory. Plus, the black-and-white drawings are a good fit for the campaign, recalling old editions of the classics of English literature and how far technological progress has stepped in that time.
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