Table of contents:
- Return it as it was
- Surprise in bed
- Deja vu
- Save Van Gogh's ear
- Like a knife sharp
- Cold medicine
- Quiet! Quiet
- Gray beard
- Brain blow
- Judge for the soap
Video: Best Drug Advertising: Creative Top Ten
2024 Author: Richard Flannagan | [email protected]. Last modified: 2023-12-15 23:55
The pharmaceutical business is an area of intense competition: how to get the buyer to choose exactly your medicine for the common cold, if besides you they are produced by a thousand companies all over the world, and at the same time not a single medicine (including yours) doesn't help anyone? Not an easy task. That is why manufacturers drugs you have to look for really non-standard moves in order to draw attention to your product. Best prints with drug advertising we tried to collect in this review.
Return it as it was
This ad perfectly describes the emotions of many men suffering from premenstrual syndrome of their wives: a beloved and loving woman can suddenly turn into a very dangerous creature. No less dangerous than a sullen black boxer two meters tall. " Bring her back!", - reads the tagline advertisement for a medicine that helps alleviate the pain of women and, consequently, return them to a normal state of mind.
Surprise in bed
At first glance, it may seem that some kind of brother of "Viagra" is being advertised: what else can it mean to replace the old spouse with his young "analogue"? And in fact it meant a remedy for snoring. Tagline - " Bring him / her back to sleep". To be honest, it seems that the French creative agency Gray paris simply successfully sold an advertisement originally intended for a completely different drug.
Deja vu
"Sclerosis is a good disease: nothing hurts, and every day there is news!" If it seems to you that you have already heard something like this, but do not remember anything in more detail, perhaps this advertising drugs for memory disorders was designed specifically for you. By the way, there is a good advertisement for the drug for Alzheimer's disease on the same topic. And her agency came up with… agency… in general, I forgot which agency.
Save Van Gogh's ear
The great Dutch artist Vincent Van Gogh, as you know, was a little out of his mind, because of which he suffered. Perhaps a schizophrenia medication would help him? This is the assumption made by a creative agency. TBWA from Helsinki.
Like a knife sharp
This eerie ad depicts pain in the form of steel discs from circular saws growing out of the body. Indeed, the tragedy of cancer is that the body destroys itself - the company noted. Sentrix Global Health Communication … Has a universal cancer drug been invented? No, so far only his advertisement.
Cold medicine
Finally, the turn came to the announced drugs against the disease, which resolves in seven days - if treated, and if not treated, then in a week. An advertisement for a remedy for rhinitis (as doctors call a runny nose) is equipped with the Pleasure to Breathe tagline and creative prints that seem to tell us: your nose will be so cleansed that it can work wonders. Authors - agency Saatchi & Saatchi, Warsaw branch.
Quiet! Quiet
Truly brilliant cough suppressant advertisement created in a not very famous, but very worthy Filipino agency DM9JaymeSyfu … Looking at these prints, you build the whole situation in your mind: someone coughed at the concert to the point that the audience left, leaving the chairs angrily turned towards the source of the noise. Advertising deserves all praise for its brevity and novelty.
Gray beard
If we are talking about advertising of drugs to increase potency, then it is usually distinguished by special creativity: the competition in this field is truly enormous. And, in particular, the advertising of Vitta Farma products is also very simple: the old man's back, scratched by female nails, is such a transparent hint that there is no one to interpret it and there is no need to interpret it.
Brain blow
"Poison to me, poison!" - that's all that a person can say in the midst of an attack of a terrible headache - migraine. Meanwhile, migraine, or hemicrania, is a disease caused by stress, overexertion, and lack of sleep. It turns out that the person hits himself in the head himself? And so it turns out in advertisements for migraine drugscreated by a branch of the agency BBDO in the Philippines.
Judge for the soap
Blind football referees. Dog. Flags of Ecuador. A remedy for pain relief. How to tie it into one picture? Anesthetic advertising tagline: "The judges are like a headache. You never know when it will start." … The song of the "Chaif" group will help to understand this deep pain of the South American peoples: "Argentina - Jamaica 5: 0". This is where we will end our review.
Recommended:
Buy My Face: the face of an advertising campaign or an advertising campaign on the face?
“Advertising is the engine of trade” - even a schoolchild knows this. But British students Ross Harper and Ed Moyes know that creative advertising is doubly effective! The guys are the authors of the Buy My Face concept, which literally means “Buy my face”. Resourceful "businessmen" decided to lease their faces to advertisers: company logos are applied with paint, which allows the guys to attract more and more new customers every day. They want to spend the money they receive to pay off their debts for their studies: as long as they are good
Remember yourself in the past. Advertising of a drug for Alzheimer's disease
Alzheimer's is known for affecting memory, among other things. It is difficult for old people to remember even the brightest moments of their lives, their name, address and so on. But Novartis Exelon Patch helps people with memory problems in their daily lives. This is what Tom Hussey's Exelon Patch poster series is all about
Advertising as an art form. Creative advertising overview
Honestly, I don't even remember what the advertisement was 15-20 years ago, but those who remember claim that it was something terrible, wretched and dull spectacle, in general, a complete waste of time for those who advertise this ordered, and for those who, by the will of fate, were forced to watch it in between their favorite programs or in the middle of an interesting film. Fortunately, the times of poor advertising have passed, and the time has come for creative advertising. Moreover, some experts sometimes attribute the production of advertisements
Creative advertising on elevator doors. Advertising review
Stop complaining about advertising and the fact that it has filled the entire information space, crawling even into those areas where the creator's foot has never gone before. Gone are the days when it was possible to hate it with a clear conscience - today advertising is an art, sometimes not inferior to painting and installations. In today's review - a selection of creative ads decorating elevator doors in a variety of organizations
Hot historical top ten: top 10 fairground fun in Russia
Buffoons, a nativity scene, Petrushka, a booth - that's what the Russian people are merry about. Here it is - a colorful and noisy fair. This is both a place of festivities and a stage on which an action unfolds beyond the control of any director. At the fair, shops and goods changed, but the entertainment traditionally remained the same