Design 2024, November

How to become a donor: advertising upside down

How to become a donor: advertising upside down

Who has not seen at least once in his life how serious publications confuse photographs or even put pictures upside down? True, upside-down posters calling for donation are not for this part. People who have rushed blood to their heads would probably gladly part with its excess and at the same time help those who lack it

Rose on a Chaise Lounge: Creative Magazine Ads

Rose on a Chaise Lounge: Creative Magazine Ads

Houseplants need constant care. Why are they worse than us? Our green friends also need to look after their appearance and health. Brazilian magazine advertisements suggest that plants should be treated like humans, and they are happy to try. In a series of posters, flowers occupy running tracks and sun loungers

A nightmare on Meat Street: a "scary" advertisement for a restaurant

A nightmare on Meat Street: a "scary" advertisement for a restaurant

What if food, like Carlson, promises to return - and take revenge? And bring as a gift nightmares with falling into the abyss and passing exams? The restaurant's Brazilian advertisement offers to protect oneself from night discomfort, reminding, just like the character of "The Twelve Chairs", that all diseases come from meat. You won't have to participate in the sequel to famous horror films if you choose a vegetarian food outlet, creative posters say

People trapped on Dan Witz's stickers

People trapped on Dan Witz's stickers

We all fall into traps from time to time: emotional, psychological, financial, love, etc. But the heroes of the unusual works of the artist Dan Witz (Dan Witz) fell into the most real physical traps. Moreover, right on the streets of the largest cities in the world. True, these traps and their captives exist only on stickers

Helping Talented Children: Chinese Creative Advertising

Helping Talented Children: Chinese Creative Advertising

Science, as you know, feeds young men, but who will feed modern science itself? In order for the earth to give birth to its own Platons and quick-witted Newtons, it must be fertilized in every possible way. Financially, of course. In the morning - money, in the evening - great scientists, as well as educators and political leaders. The heroes of Chinese creative advertising are very young Maria Sklodowska-Curie, Abraham Lincoln, Fukuzawa Yukichi and Sun Yatsen - famous figures who have adorned modern banknotes

Archibird: bird cage and table by designer Gregroire de Laforrest

Archibird: bird cage and table by designer Gregroire de Laforrest

If you have always dreamed of evening gatherings over a cup of tea accompanied by birdsong, then the table designed by the French interior architect and designer Gregroire de Laforrest is sure to please you. The unique design made it possible to combine two independent elements: a cage and a table. Archibird (as the author called his creation) looks very stylish and can be a decoration of any living room

For All Occasions: Ben Fearley's Inspirational Posters Quotes

For All Occasions: Ben Fearley's Inspirational Posters Quotes

A wise thought expressed by a great person can change someone's life. British designer Ben Fearley fully agrees with this. His new creation is a stylish, minimalist series of posters with "inspirational quotes" from the greats, from Augustine to Steve Jobs

Calendar depicting the heroes of cult films in old age

Calendar depicting the heroes of cult films in old age

Old age is not a joy. She spares neither women, nor men, nor ordinary people, nor celebrities. Before her, everyone is equal. And everyone is powerless. The German Pension Center decided to treat this serious issue with humor and created a unique calendar, on the pages of which it showed how movie stars would look in old age

Tidbit: Green Ads from Spain

Tidbit: Green Ads from Spain

"Fight for the last bite!" The authors of the green advertising, of course, urge us to fight not for the remains of pizza, but for the last ecologically clean territories of the planet: the Amazon rainforest and the Arctic. Although … and pizza is also very much to do with it. The Barcelona creative agency Contrapunto not only developed an original green advertisement, but, as if casually, reminded of the customer - the Pizza & Love establishment from the same Spanish city. We got original posters from the series “two in

Animals instead of office plankton: the original advertisement for the zoo

Animals instead of office plankton: the original advertisement for the zoo

The original zoo ad reminds you to share. Since our smaller brothers are not invited to govern the world economy, let them at least get donations from large companies. “When giraffes can handle trading quotas, they will no longer depend on donations from your company,” reads the caption under the creative poster. Koalas will become independent as soon as they learn to manage hedge funds, and penguins - when they make money in the stock market, say

Fresh Brains - Fresh Ideas: Self-Promotion by Garage Creative Agency

Fresh Brains - Fresh Ideas: Self-Promotion by Garage Creative Agency

In creative advertising, all means are good, if only the ideas are fresh. For example, employees of the Portuguese agency "Garage", for the sake of fun, opened the skulls of the creative directors of competing companies. Portugal recognized its heroes - the fighters of the advertising front, who, apparently, were not too afraid of getting to the zombie feast. However, people in such a responsible position are probably no stranger to brain-eating. So they smile and make faces

Casa blah blah blanca: an advertisement for a TV channel where you can stop a movie to chat

Casa blah blah blanca: an advertisement for a TV channel where you can stop a movie to chat

As soon as you go to the shower, the phone immediately rings. As soon as you start watching an interesting movie, your family is tempted to discuss something extremely urgent. The latter situation is played up by the advertising of the TV channel, which can be called an online cinema. An extra blah blah suddenly wedged in the middle of the movie? It doesn't matter, because you can always stop a moment without any problems (of course, if you are not Dr. Faust), and later continue watching from the same moment. This simple message brings inventive TV advertising to the masses

Nisse: fourteen variations of a Christmas idyll

Nisse: fourteen variations of a Christmas idyll

Many people are already fed up with the classic snow globes. After all, not everyone perceives a small private house, covered with snow, as an illustration of the New Year and Christmas idyll. It was from these considerations that the Nisse series appeared, consisting of fourteen modern snow globes

"Someday" by Alison Meghee and Peter h. Reynold. The most sentimental book about mother and child

"Someday" by Alison Meghee and Peter h. Reynold. The most sentimental book about mother and child

All the best is for children, and mothers, like no one else, understand and follow this rule. The mother will protect and caress, comfort and advise, rejoice and sadden with her child, and will always be a mountain for him, even when the child ceases to be a child, even when he has his own children, and the mother turns into a grandmother. How does a mother feel when she looks at her child? There is a wonderful, but a bit sad story about this in pictures called "Someday", written by Brit

Refueling: Green Biofuel Ads

Refueling: Green Biofuel Ads

Transport that runs on wood is not only a self-propelled fairy-tale stove, green advertising assures us. The prints clearly show that biofuels for cars can be made from all sorts of shit (literally). Green ads call for saving money and natural resources - and who knows, maybe finding a refueling gun in a haystack is easier than a needle?

Faded Riding Hood: creative advertising of a printing company

Faded Riding Hood: creative advertising of a printing company

“Just one color can change the whole story,” says the slogan of the printing company. Creative ads talk about print failures. Not prints, but sheer disappointment: Neither the Gray Wolf nor herself like the Faded Cap, and the Fade Panther (and not Pink at all, as we are used to) does not look very impressive. A Clockwork Fuchsia (instead of an orange) can become anti-advertising for any printing company

Ness and Beauly vases. Art vases by Graham Johnston

Ness and Beauly vases. Art vases by Graham Johnston

While conservationists argue whether it is necessary to keep freshly cut flowers in the house, whether this is considered murder and cruel treatment of plants, men continue to give their chosen ones chic and modest, lush and small bouquets of seasonal and greenhouse, field and garden, in general, a variety of flowers … And the designers offer options for how to arrange these flowers beautifully in the house, and maybe even artistically decorate the interior with them, turning a flower vase into a real art object

Playing on bottles is now easy - creative from Tuned Pale Ale

Playing on bottles is now easy - creative from Tuned Pale Ale

Probably everyone has seen videos where people play on different jars, bottles, glasses, etc. etc. But it is not hard to see these videos, because they have multiplied on the Internet in some insane amount, but playing like this is not easy, because you need to find a note, somehow extract it from the glass, combine it with other notes, and so that in As a result, the fruits of these efforts were pleasant to listen to. The guys from the Tuned Pale Ale company, apparently, were saddened that such a skill was not available to many people, and beer bottles

Typographic maps from Axis Maps

Typographic maps from Axis Maps

Axis Maps, one of the largest cartographic companies in the United States, recently launched a very interesting new project called Typographic Maps (as opposed to conventional Topographic Maps). Its essence lies in the issue of cards in which absolutely everything is indicated with the help of text

Lamp for earrings

Lamp for earrings

Poland is famous for its manufacturing activities. And at the moment it ranks fourth in the ranking of countries with the highest production level. And the history of Polish design has been going on for a long time and is directly related to women who want to change the attitude of residents to this very design

Asymmetry of the hemispheres: creative advertising for Mercedes-Benz

Asymmetry of the hemispheres: creative advertising for Mercedes-Benz

Lovers of psychology know that the left and right hemispheres of the human brain perform different functions, complementing each other. Artists and creators from the Israeli agency Shalmor Avnon Amichay decided to remind us of this by embodying the asymmetry of the hemispheres in a figurative and artistic form for advertising the Mercedes-Benz brand

Sweet dreams! Original advertising of mattresses

Sweet dreams! Original advertising of mattresses

A mattress is man's best friend. The more comfortable it is, the faster you can fall asleep (in any case, this is what the manufacturers of this product say). The original advertisement demonstrates curious cases of falling asleep in the most inappropriate place and at the most inopportune time. Beware of tricky, comfortable mattresses! They "knock out" not only criminals, but also law-abiding citizens who lay down literally for 5 minutes

Harry Potter and the cartoonists: the end of the Potter

Harry Potter and the cartoonists: the end of the Potter

Recently the world premiere of the latest film about Harry Potter and his friends took place. So this year, July 14 was not only Bastille Day, but also the day of the Battle of Hogwarts. Collectible editions of books and DVDs will put an end to the epic, but for now, you can look back at the years that were brightened up by a series of novels about a boy who survived all competitors and took possession of the minds of millions of people

Happy octopus! Mother's Day Cartoons

Happy octopus! Mother's Day Cartoons

There is always something to learn from the West. For example, there are parental days there without a graveyard raid. Mother's Day is celebrated on the second Sunday in May in the United States and 23 other countries that have followed America's contagious example. A good reason to remember the people we love very much and whose company it is always pleasant to visit. Of course, it does not do without curiosities, and without caricatures on the theme of the holiday

Pablo Reynoso's original shoes are a continuation of his furniture collection

Pablo Reynoso's original shoes are a continuation of his furniture collection

Pablo Reinoso, an Argentinean-born designer living in Paris, is best known for his collection of distinctive chairs with disproportionate backs and “melted” legs. Recently, the master came up with the idea to cross furniture and women's shoes. The result is an original shoe: with bent wood soles and "shining" with straw

How to distract a villain: a funny book advertisement

How to distract a villain: a funny book advertisement

“No one can resist a good book,” says the hand-drawn book advertisement. Even the negative characters of fairy tales are distracted from intrigues when there is more exciting activity on the agenda. “Why was I angry before? Because I didn't have any books,”the heroes of a funny book advertisement might say. Now the dragon has an interested grimace on its face, and the evil witch is gnawing an apple instead of poisoning Snow White with it (and the light-my-mirror also looks with one eye at the tech

Changes in the social network Facebook (Facebook) through the eyes of cartoonists

Changes in the social network Facebook (Facebook) through the eyes of cartoonists

Changes in Facebook occur from year to year. Is it good or bad? People chained to the account, like convicts to cannonballs, get used to the design and options. And if the cozy one changes, you have to settle in the virtual space again and figure out what's what. This can be unsettling. In addition, users are worried about whether Facebook will now invade their personal territory, whether the photo gallery of skeletons from the closet will get public commenting. Foreign cartoonists share their observations

"What the hell?" (WTF) - minimalist poster series

"What the hell?" (WTF) - minimalist poster series

Each of us has incidents in life. When things don't go as planned. And at this moment, willingly or unwillingly, the cherished three words flies from our language: "What the hell?" These are the moments of the series of minimalist posters "WTF" ("What The Fuck?"), Created by the Argentine design studio Minga

Guys let's be friends! Bright advertisement for salad dressing

Guys let's be friends! Bright advertisement for salad dressing

In the famous song by Bulat Okudzhava, the elephants, who wanted hay and raw water, got their full. And the cats, who wanted mice for lunch, received only a refusal: "We feel sorry for the mice, let them live." We see a similar situation on bright posters advertising salad dressing. It's more fun to be friends with animals, but you can also eat a salad - this is the message of creative advertising

Art project Science Vs Delirium. Science against delusion, psychedelic prints against photographs

Art project Science Vs Delirium. Science against delusion, psychedelic prints against photographs

Undoubtedly, it is not given to everyone to engage in science - one lacks abilities, the other perseverance, the third - movement and impressions, the fourth - motivation. But no one has ever tried to draw people's attention to science in general, and scientists, in particular, as the artist Simon Bent from Australia did. A series of psychedelic posters, which he drew as part of the Science Vs Delirium art project, presents famous scientists as if they were in a dream

Caramel Pregnant with Fruit: Childish Candy Ads

Caramel Pregnant with Fruit: Childish Candy Ads

Most often, hand-drawn candy advertising is designed for a very young generation, and its characters behave just like children. But not in our case. The creators of creative ads decided to draw sweets of reproductive age. The relationship between pregnant caramel and various fruits is a problem that is more of interest to adults

The choice is yours: creative TV advertising

The choice is yours: creative TV advertising

What happens if you replace letters in words with numbers? Either encryption to the center, or a funny advertisement for the Sky TV channel. Sometimes even an ordinary electronic clock can tell you which movie to choose for evening viewing. You just need to take a closer look at the numbers on the panel. The ad for the channel, which allows the viewer to compose the TV program to their liking, mentions Ghostbusters, Sherlock Holmes and Toy Story. The original posters for the campaign were designed by the Brazilian cr

Advertising of flowers and flowers in advertising. Festive review for March 8th

Advertising of flowers and flowers in advertising. Festive review for March 8th

What spring is without the Eighth of March, and what is the Eighth of March without flowers? On this festive morning, we congratulate the beautiful half of the readership of the Culturology.Ru blog on International Women's Day, and present as a modest gift this festive review - about flowers in advertising art, flower advertising art and spring mood in creative advertising about flowers. Enjoy

Vincent van Gogh and advertising - two things joint

Vincent van Gogh and advertising - two things joint

Vincent Van Gogh is not the kind of person about whom you need to tell something on Culturology.Ru: whoever does not yet know the works of the great Dutch artist, it is high time to get to know them. The huge popularity of Van Gogh and his paintings in Europe led to a somewhat unexpected consequence: they became excellent material for creative advertising. We have collected it in our today's review

Edvard Munch and his "Scream" in advertising: an overview of creativity

Edvard Munch and his "Scream" in advertising: an overview of creativity

The Norwegian expressionist artist Edvard Munch has written many paintings over the long 80 years of his life, but his most famous work is considered to be the psychedelic painting "The Scream", which became a reflection of the author's temporary insanity. This picture is so popular that they even began to use it in advertising! What came of it? You will see now

If you licked an iceberg: a funny ad for a car service

If you licked an iceberg: a funny ad for a car service

If an emergency situation arises and you become inseparable from a huge piece of ice, what to do: call for help or try to do it yourself? A Brazilian ad for a Fiat car service claims that it is best not to do amateur performances. Defrosting tongues, sawing fences and removing heads from cannons is only possible under the guidance of professionals. How, in fact, and repair the holy of holies - a personal car

20-year-old has found a way to clean the seas and oceans of plastic debris

20-year-old has found a way to clean the seas and oceans of plastic debris

In their 20s, young people for the most part are just starting to get accustomed to a worthwhile job in which they would really like to work, and not just get paid. Because it is a real pleasure to earn what you really like and see the results of your work. The Dutchman Boyan Slat in this regard can deservedly boast - he owns the chic idea of cleaning the oceans and seas from plastic debris without much hassle and anxiety for the inhabitants of the underwater world

Love will come unwittingly. Unusual dating site ad

Love will come unwittingly. Unusual dating site ad

In our world, literally everything needs advertising! Even love! This is exactly the search for love and advertising posters are dedicated to the Brazilian creative agency Binder Visao Estrategica for the dating site Match.com

The book is fraught with many miracles! Penguin Book Publishing Advertisement

The book is fraught with many miracles! Penguin Book Publishing Advertisement

Books only superficially may seem similar to each other. Inside each of them hides its own unique world, which invites the Penguin book publishers to look into. Using its logo as an example, the company clearly demonstrates that despite its seventy-seven-year history, its products are still interesting and modern

Fairly rumpled furniture. Art project To be continued by Italian Studio Julien Сarretero

Fairly rumpled furniture. Art project To be continued by Italian Studio Julien Сarretero

Not wanting something good to end, for example, a movie or a play, a book or a concert, people ask, demand, or even chant for the show to go on. And the creators of their favorite masterpieces often meet these requirements, because they are also interested in making their art in demand. But, as we all know, the continuation sometimes disappoints … I wonder what the designers from the Italian Studio Julien Сarretero hope for by releasing a series of art furniture called To be cont