Design 2024, May

Drawings on the skin. Unusual tattoos in advertising

Drawings on the skin. Unusual tattoos in advertising

In his famous collection of short stories, Ray Bradbury told us about a man whose skin was covered with magical, vivid pictures that showed the past and the future. The "Man in Pictures" was simply unlucky: he got into a tattoo session with a gypsy witch. Although copywriters and gypsies have in common only a passion for gilding pens, the art of painting people with tattoos and the art of advertising are closely related. How - we will tell in this review

Applied Tourism: Colorful Cities by London-based Designer Yoni Alter

Applied Tourism: Colorful Cities by London-based Designer Yoni Alter

Designer and art director Yoni Alter lives and works in London, but his imagination allows him to travel around the world. In the Shapes of Cities poster series, Alter tries to capture the essence of the world's largest centers with a few expressive outlines and the right color scheme

Stunning metro stations that look like art galleries

Stunning metro stations that look like art galleries

Many people don't have the most positive associations with the word “metro”: bustle, crowd, advertising posters and stalls everywhere. But, as soon as you go down to the subway of Naples (Italy), a completely different picture appears before your eyes: the metro stations there resemble real works of art

Channing Tatum Parody Van Damme Commercial (Video)

Channing Tatum Parody Van Damme Commercial (Video)

Hollywood sex symbol, actor Channing Tatum in a peculiar way demonstrated his respect for his friend and idol of childhood Van Damme, parodying a Volvo advertisement with his participation

In the animal world: cute predators and their touching prey

In the animal world: cute predators and their touching prey

The cute and funny drawings, on closer inspection, show predators (touching and smiling) along with their bloody prey (also touching and smiling cheerfully). So the artist Alex Solis decided to demonstrate the double standards of modern animated films, as well as films for children, in which even the most dangerous animals are portrayed as kind and affectionate

American TV series "Mad Men": what it would be like half a century later

American TV series "Mad Men": what it would be like half a century later

To create a series of nostalgic posters for the popular American TV series "Mad Men," the designers of the Internet resource Shutterstock were guided by the old, as the world, truth that everything is learned by comparison. The concept is simple and clear: one picture shows the attributes of American advertisers of the 1960s era and their modern "analogues"

Indian designer Sasank Gopinathan turns the Simpsons into orthodox brahmins

Indian designer Sasank Gopinathan turns the Simpsons into orthodox brahmins

In the Indian state of Tamil Nadu, it is immediately clear who is who. For example, a man with three horizontal stripes applied with sacred ash on his forehead and shoulders most likely belongs to the Ayers (they are also Ayars) - one of the subgroups of Brahmins. Even if he has four fingers and toes and bright yellow skin

Flower Explosion from Sony Bravia

Flower Explosion from Sony Bravia

For many modern people, the word "advertising" is associated with intrusive videos on television that you want to switch. But there are also exceptions to the rule. For example, some advertising campaigns not only do not get bored, but also amaze with their scale. A company run by designer McCann Worldwide for Sony Bravia fits this definition. Sony's pioneering 4K technology was advertised, which, according to the manufacturer, will significantly improve the shooting result

"Mini Me": an original advertising campaign that raises the problem of excess weight

"Mini Me": an original advertising campaign that raises the problem of excess weight

The world is struggling with varying degrees of success against hepatitis C, cancer, tuberculosis. But there is another misfortune that mows down human ranks no worse than incurable diseases. This is overweight. It raises the risk of cardiovascular disease; causes problems with the kidneys, liver; is the cause of arthritis, hypertension and other misfortunes. Rarely is a fat person completely healthy. It is this idea that Acerca and Giovanni + Draf FCB tried to convey to the population, creating a unique ad

Visiting an Unpleasant Neighbor: Witty Advertisement for Doom Fogger

Visiting an Unpleasant Neighbor: Witty Advertisement for Doom Fogger

The African affiliate of TBWA, an international advertising agency, has launched an ingenious campaign to promote the cockroach spray called Doom Fogger. The creatives abandoned large-scale PR campaigns and moved in the completely opposite direction: they created a series of miniature installations depicting the idyllic life of insects flowing inside the cracks in the walls of houses

Would you like a tie for breakfast? Unusual advertising campaign of the E. Marinella trading house

Would you like a tie for breakfast? Unusual advertising campaign of the E. Marinella trading house

In the new advertising campaign of the E. Marinella trading house, the tie appears in an unusual role - in the form of culinary symbols from different countries of the world. According to advertisers, a man wearing a tie from a famous brand can look like a truly elegant cosmopolitan. After all, the company's slogan is "Since 1914, the taste of elegance"

Fruit - food or play? Funny ad for the Fresh'n'Friends supermarket chain

Fruit - food or play? Funny ad for the Fresh'n'Friends supermarket chain

At first glance, the largest advertising agency in Germany, Scholz & Friends, was faced with a difficult task - to create a fruit advertisement that children can understand. As a result, the company has created fun prints in which fruits resemble children's toys and dispel the myth of the "boring" of healthy food

Watches are like works of art. Hidden Snake and Sparrow models from Poetic Interworld collection by Angular Momentum

Watches are like works of art. Hidden Snake and Sparrow models from Poetic Interworld collection by Angular Momentum

A wrist watch with a unique decorated dial, produced by Angular Momentum, is a work of art, akin to a painting, sculpture or installation. They are decorated using a patented art technique, which consists in applying miniature relief paintings to the back of the glass or the dial of the watch. These masterpieces are created by the head of the Angular Momentum company, the famous watchmaker and artist Martin Pauli. His last works, cat

55 anniversary puzzles from LEGO

55 anniversary puzzles from LEGO

On January 28, 2013, the world famous Danish company LEGO celebrated the 55th anniversary of obtaining a patent for its iconic construction set. This is the anniversary of an unusual event held in conjunction with the Canadian creative agency Brad. The essence of this action is to create 55 riddles-puzzles using LEGO

Painted surfboards. Pyrography by Peter Walker

Painted surfboards. Pyrography by Peter Walker

Motorists and bikers, cyclists, skateboard fans and surfers - they are all so different, but at the same time so the same. In particular, with regard to your favorite "toy", it is also a leisure, hobby, sport, the meaning of life. They invest a lot of money in tuning their "baby", try to dress up and embellish her, like a beloved girl, gradually turning an ordinary vehicle into a work of art. Surfboard art painted by Australian

Mr. Dicator Head - dictator maker

Mr. Dicator Head - dictator maker

All dictators have many things in common. Australian artist Stephen Ives is convinced of this. To illustrate this idea, he even created the original designer Mr. Dicator Head, allowing you to assemble any dictator you want from a limited set of parts

Greenpeace - David of the modern world

Greenpeace - David of the modern world

The public organization Green Peace is fighting for the conservation of nature around the world. Moreover, despite its modest size and capabilities, she succeeds in a lot. Therefore, the artists from the Lowe Group compare in a series of their graphic illustrations Greenpeace with the biblical character David, who defeated the giant Goliath

Ryan McArthur's Illustrated Sayings

Ryan McArthur's Illustrated Sayings

Ontario-based designer Ryan McArthur has created a series of posters that he calls "illustrated quotes." Witty statements combined with laconic illustrations bring the light of knowledge and inspire heroic deeds

Printable Clock: The Cuckoo Project by Stilnest

Printable Clock: The Cuckoo Project by Stilnest

An international design team has designed a modern version of the cuckoo clock for the London 3D printing festival, combining the latest technological advances with the aesthetic canons of one of the most conservative crafts of the 18th century

2013 Information is Beautiful Awards Winners

2013 Information is Beautiful Awards Winners

It is no secret that in our time, whether he wants it or not, a stream of information, unprecedented in the pre-media era, falls down every minute. Its quality depends not only on the reliability of the facts or relevance, but also on the form of presentation. That infographics can and should be part of our visual culture is demonstrated by the Information is Beautiful Awards, a competition for young artists experimenting with creative, aesthetically pleasing ways to visually present information

A small black dress as a shot in the temple: Wallis advertising for women

A small black dress as a shot in the temple: Wallis advertising for women

Beauty will save the world, but … it will destroy some men! One would like to paraphrase Dostoevsky, looking at a series of advertising posters of the famous British company Wallis. Models in the outfits of this brand in the truest sense of the word look dizzying. Looking back after the passing beauty, men immediately lose their heads, striving not only to break their necks, but even get serious injury

Smiling and waving our ears: funny drawings by Heng Sui Lim

Smiling and waving our ears: funny drawings by Heng Sui Lim

These hilarious drawings were created by Malaysian illustrator and graphic designer Heng Sui Lim. He is an engineer by training, but it is useless to fight against a vocation, and now he calls himself a "nonsense artist." The illustrator's project "Nonsense Every Day" charges viewers with optimism and makes them smile: it is not for nothing that many of Heng Sui Lim's funny drawings have a "encrypted" smile

Zombie Trainer: Funny Drawings by Glenn Jones

Zombie Trainer: Funny Drawings by Glenn Jones

Everyone probably loves T-shirts with funny pictures. Even if you don't wear them yourself, you will certainly notice an unusual print on passers-by or fellow travelers on public transport. And you will certainly nudge the satellite with your elbow, seeing something like humorous drawings by Glenn Jones. The author of funny illustrations knows how Spider-Man dries clothes and from what weapon the snowman was "shot"

Simple and straightforward. Schematic portraits of famous people in the Simple Public Figures project

Simple and straightforward. Schematic portraits of famous people in the Simple Public Figures project

"And I recognize a sweetheart by his gait, he wears, wears breeches …" And I also recognize a neighbor by his barrel-shaped figure, a thin and tall classmate by eternal stilettos, a fellow student by a pointed-nosed profile … And also by details I recognize and those who every day flicker in various plots on television: well-known personalities have enough identification marks. Therefore, a celebrity can be identified without even seeing her face - by the unchanging, traditional, characteristic of this particular person

Reverse side of sound. "Reversible" posters for famous films

Reverse side of sound. "Reversible" posters for famous films

Experts from the Y&R design studio approached the presentation of the new LG Theater 3D-System home theater in a very unusual way. Based on the motto "the other side of sound", they created a series of posters for famous films … but reimagined them from a different point of view

Fly my dove: original bookmark design for books

Fly my dove: original bookmark design for books

A pocket calendar, an old tram ticket with a lucky number, or just a piece of paper - what do you use as bookmarks? For true romantics - book lovers, a real gift will be a novelty from the Studio Macura design studio - wonderful volumetric bookmarks in the form of doves

Outsmart Your Opponent: The Original Vitamin Ad

Outsmart Your Opponent: The Original Vitamin Ad

What if the enemy is clearly stronger than you? Urgently look for a white flag and give up? But what about the military cunning, which also takes the city? The original advertisement for vitamins offers to "pump" the brain with the help of a chemical drug and outwit the enemy. For any rat can be caught and driven into a wheel, and for every snake there is a pipe on which you can play "Sleep, my joy, sleep."

Can't hear the noise of the city: the original advertising of headphones

Can't hear the noise of the city: the original advertising of headphones

It would seem, what does the city panorama have to do with noise canceling headphones? Authors of the original ad can easily explain what is most immediate. One has only to take a closer look, and it immediately becomes clear what the world sights really look like. Soundtracks in the form of buildings, drawn by the creators of the original ad, show how noisy our cities are

My home is my iceberg: an unusual advertisement for an insurance company

My home is my iceberg: an unusual advertisement for an insurance company

One of the three key tasks for every person is to build a house. Its foundation is as important and large as the underwater part of an iceberg. Stop, what kind of foundation are we talking about - is it not about concrete? Of course not. The creators of the advertisement for the insurance company decided to depict everything that makes up the underwater part of the house-iceberg. The time spent on earning money for "your fortress" (or its mobile version - "vehicle") is measured by food, drinks, appliances, furniture

Cultural exchange: ironic foreign advertising

Cultural exchange: ironic foreign advertising

Remember the funny poem "Confusion" by Korney Ivanovich Chukovsky? “Kittens meowed:“We are tired of meowing! We want to grunt like pigs! " The authors of funny foreign advertisements offer to carry out the same kind of cultural exchange. On ironic posters, animals change their habitat. How can a bird live under water and a fish in the fresh air? Foreign advertising is silent about this

Complex stories in simple pictograms from H-57

Complex stories in simple pictograms from H-57

All great people have committed a huge number of notable deeds, had a very extraordinary, contradictory and multifaceted life. But it turns out that all these complex stories can be told with very simple pictograms, as was done by the Milanese creative studio H-57

View from the desktop: advertising a shelter for homeless animals

View from the desktop: advertising a shelter for homeless animals

We are used to looking at the world through browser windows, so life sometimes lacks the search bar, the "Minimize all windows" option and the magic Ctrl + Z combination. into a familiar computer coordinate system. In addition, this solution fits perfectly with the main idea of the posters - online help for animals

Alcohol or steering wheel: Brazilian social campaign

Alcohol or steering wheel: Brazilian social campaign

If a car is painted on a tin can, this does not mean at all that there is gasoline inside. It's just that the Brazilian road safety association Abramet decided to remind people of the consequences of drunk driving and did it through a social campaign. After all, it can easily turn out that during a trip under the fly the car will crush like a tin can from which its unfortunate driver drank

Patrick Svensson's laconic movie posters

Patrick Svensson's laconic movie posters

How to make a poster for a famous movie using a minimum of artistic means? Swedish designer Patrick Svensson, who develops laconic posters of films loved by millions of viewers, enough significant details, as well as letters or numbers from the title of the film. For example, to encrypt the "Matrix", the artist depicted a red and blue pill. Posters of movie masterpieces created by a talented illustrator are interesting to look at - and to unravel

Plastic sea anemone and bottle coral: green advertising from the seabed

Plastic sea anemone and bottle coral: green advertising from the seabed

The underwater green ad reminds us that the oceans and seas are turning into a dumping ground for disposable tableware. Will spoons and bottles soon replace marine animals? Filipino creatives have captured the inhabitants of the ocean floor in the plastic. This is what the sea fan, brain coral and anemones will look like in the near future if the world's oceans are littered

Alice Don't Be Lost: Creative Mobile Advertising

Alice Don't Be Lost: Creative Mobile Advertising

"Stay tuned," is a gentle but overbearing reminder. “Don't be lost” - and the Cheshire Cat is in despair: the one who skillfully knows how to disappear is almost always at hand in the age of mobile phones and the Internet. Are honeycombs now buried even on uninhabited islands, in Lilliput and in Wonderland (this is what mobile advertising hints at)? This is where the real miracles happen

Manhole cover - that's it! The most unusual and cute manhole covers

Manhole cover - that's it! The most unusual and cute manhole covers

The manhole cover is one of the most useful things in the world: it has saved millions of people from a shameful fall into the fetid abyss of the sewer. In gratitude for this, humanity has invented hundreds of amazing and wonderful covers, which sometimes look like real works of art. In this review, we have collected and scrapped manhole covers that make you want to stop and get a better look even among the most hurried passers-by. Enjoy

Hair distress: original epilator ad

Hair distress: original epilator ad

There are plenty of disasters and catastrophes in the history of mankind. And even before humans appeared on earth, dinosaurs were bothered by meteor showers. They were so annoying that they died out of grief. The original epilator ad tries to prove that even extra body hair can be a disaster in an era of well-defined beauty standards

Eyes on the back of the head: a Ford advertisement with a rear-view camera

Eyes on the back of the head: a Ford advertisement with a rear-view camera

The better the view, the less the risk of accidentally knocking over a gaping passer-by or crushing an animal. If, as in the advertisement for "Ford", it was possible to bend the car with a horseshoe and see what was happening in the rear, it would definitely be good luck for both the driver and the potential victim. You don't have to show the miracles of automotive flexibility, but equip your car with a rear-view camera, a creative ad from Ford hints

Raise your legs! Creative advertising vacuum cleaner

Raise your legs! Creative advertising vacuum cleaner

When someone walks around the house with a mop or vacuum cleaner, the magic words are heard every now and then: "Feet up!" With the same half-order, half-request, the authors of a funny advertisement for a vacuum cleaner turned to furniture. And the tables, and the sofa, and even the piano itself obediently obeyed and froze in strange positions. How it looked - look further