ABSOLUT vodka belongs to premium drinks. That is, its main consumers are more or less wealthy people accustomed to convenience and comfort. This is underscored by a new advertising campaign from ABSOLUT called "DRINKS", which popularizes cocktails based on this vodka through unusual public transport stops
Who else can pay as much attention to their melee weapons as the Japanese? Why are there edged weapons! They even manage to make a cult out of ordinary kitchen knives. An example of this is the knives with an oriental ornament called Santoku from Minova
It's always nice to go outside, on business or just for a walk. In some interesting T-shirt, so that there is not just a banal inscription in the spirit of “I like NY”, but something unusual and striking. Kerry D'Noit knows a lot about creating these T-shirts, airbrushing them with something truly unusual, like a giant slice of pizza with an eye
Honestly, I don't even remember what the advertisement was 15-20 years ago, but those who remember claim that it was something terrible, wretched and dull spectacle, in general, a complete waste of time for those who advertise this ordered, and for those who, by the will of fate, were forced to watch it in between their favorite programs or in the middle of an interesting film. Fortunately, the times of poor advertising have passed, and the time has come for creative advertising. Moreover, some experts sometimes attribute the production of advertisements
People believe in luck. And even if you manage to win twice a ruble, the very idea of quick money is so attractive that lotteries will not need advertising for a long time. However … Nobody has refused from creative posters yet. Australian original ad depicts young people retiring early after winning a big lottery
Who knew the Titanic would sink? Or that Apollo 13 will burn up? And now any child will say that the case, they say, was unprofitable. Better to spend your money on something more useful. The authors of the Ford advertisement are in solidarity with those who like to give estimates in hindsight: they say, the car is in every way better than the famous passenger liner and the infamous spacecraft
What parts does a fairy tale consist of? It turns out that the answer to this question can be formulated strictly mathematically - for this you just need to compose a fabulous equation with pictures instead of variables. Such a witty move was used in its advertising by the Brain Candy Toys company, which specializes in educational toys
Not all of us are well aware of the methods of advertising, but it is advertising that plays a huge role in our life. And of course, we are not only talking about commercials playing on TV and slogans that can be heard on the radio. Don't forget about posters, for example
Only the lazy has not heard about the dangers of smoking today, but at the same time this does not prevent a huge number of people from grabbing a cigarette in any difficult situation. Another attempt to reason with smokers - an advertising project of HCG Cancer Care
Commissioned by the German employment agency jobsintown.de, a series of posters was produced to motivate people to change their profession if they are not satisfied with it. The creators of this witty and provocative ad drew a parallel between routine work and the functioning of a vending machine and accompanied it with a laconic slogan: "Life's too short to be in the wrong job"
The deceptively simple graphic of minimalist posters by Patrick Smith visualizes the symptoms of serious mental disorders such as anorexia, depression, and agoraphobia
How do designers differ from their colleagues? And the fact that they can create an interesting project even from those things that surround us, from the most ordinary objects. For example, from furniture
Perhaps, formally, what the English woodcutter John Makepeace is doing can be called furniture. But in fact, these are real works of art, ready-made museum exhibits, wooden sculptures that only resemble tables, chairs, bedside tables
The IKEA company, it turns out, is not limited to just one production of prefabricated furniture. She gladly responds to offers to participate in other projects. For example, in a cookbook called HOMEMADE IS BEST. After all, cooking at home is essentially the same as assembling IKEA furniture at home
Illustrations by this wonderful artist need no comment. You can look at them without words, as at postcards, as at children's photographs - with a smile and feeling how warm it becomes in your soul, and light in your heart. You will probably say that such pictures should certainly become illustrations for children's books, and you will be right. Rob Scotton has a long history with HarperCollins Children 'Books, and his first book with illustrations was titled Russell the Sheep
In the Mexican city of Cancun these days the COP16 conference dedicated to the problems of Global Warming is being held. And within the framework of this conference, the Eleventh Biennale of Contemporary Posters is being held. It is not difficult to guess what topic all the works presented at this exhibition are devoted to
As practice shows, "Mona Lisa" can be made of anything: cups of coffee, burgers and even precious stones. A creative ad for a food processor suggests making pictures from vegetables. And encroach not only on "La Gioconda". The works of Rene Magritte and Pablo Picasso now also received a new incarnation - vegetable
Many of us are wondering how to make the world a better place, and are very tormented when we come to the conclusion that nothing can be done. The famous designer Wendy Gold decided to approach this issue in a figurative sense: she made several of her own versions of perfect worlds in the form of vintage globes
The pharmaceutical business is an area of intense competition: how to get the buyer to choose exactly your medicine for the common cold, if apart from you they are produced by a thousand companies all over the world, and at the same time not a single medicine (including yours) helps anyone? Not an easy task. That is why drug manufacturers have to look for really non-standard moves in order to draw attention to their product. We tried to collect the best prints with advertising of drugs in this review
It is almost impossible for a person born in a social group with a low status to climb up to a better life. At least in legal ways. This is what the Chilean social advertisement You are the key tells us, created for the charitable organization Padre Hurtado Foundation
It would seem that the students have to rest for almost a month, and you can forget about the other word with the letter "w" for now. But in the meantime, the teachers are already going to work, and the parents are secretly counting the money in their money-box: will there be enough funds to go to school after summer trips? On the one hand, it's time to shake up the wardrobes, discover that the sleeves are hopelessly short, and the trousers can still be lengthened by a familiar seamstress. On the other hand, it's time to whine that you have to change into hot and biting clothes a hundred times. And the main thing
One pizza is good, and two are gluttony. If you want to try different varieties, but at the same time do not crush twice as much as you need, the original advertisement advises you to assemble an order from two halves. Bolivian creatives believe that the "face" of the pizza team will look something like this. A pizzeria advertisement unmistakably connects "Rome" and "Classic", "California" and "Meat", encouraging customers to experiment
Self-irony is a rare bird and is probably listed in the Red Book. And in advertising and almost never occurs and feeds on almost nothing "Beetles" (google - and find self-critical posters of "Volkswagen"). We are now interested in a funny advertisement for a hotel designed for poor guests. Creative posters turn minuses into pluses: every defect in the service is another reason to be proud. The message of the posters: yes, we are losing your belongings, but how skillfully we are doing it
Chow Hon Lam, also known as Flying Mouse, is a T-shirt designer from Malaysia. He sincerely hopes that his humorous designs on T-shirts will cheer up our gloomy world a little. From time to time, the illustrator participates in joint projects with such firms as, for example, Nike, every day he comes up with new funny stories about people, animals, things and at the same time feels like a little mouse who, however, knows how to soar on the wings of a designer inhaling
Domestic violence is a very urgent problem of all times, including the present. Every year hundreds of women around the world die for this reason, and millions suffer. Here is to stop this scourge of society and calls on the social advertising Stop the cycle, created by the creative agency Lowe + Partners for the public organization AWARE
If the seven blind men from the famous parable were not feeling the elephant, but the shark, how would they describe the predator? Smooth, strong scales, rows of sharp teeth, a hard fin on the back … Every potential answer is a ready-made concept for a minimalist poster. Christopher Wilson, a 33-year-old designer from Kansas City who also illustrated the Discovery Channel campaign, went in part that way. His minimalistic drawings attract attention with their simplicity and are easy to remember
Since minimalism in graphics still holds a leading position, remaining a fashionable, popular and interesting genre, let us turn our attention to another project of minimalist posters, but this time dedicated not to foreign films or domestic cinema. British artist Patrick Smith, known as Graphic Patrick, has released a series of interesting posters dedicated to psychiatry, more specifically, human mental disorders. A series of posters is called: M
This is rural everyday life for us - this is a normal phenomenon, given the presence of a dacha or grandparents in the village, with whom we spent every summer as a child. But for the residents of New York, one of the largest metropolitan areas on Earth, this is something outlandish. That is why they go to the unusual Queens County Farm Museum, the main attraction of which is the maze in the corn field
There is censorship in the press not only in totalitarian and authoritarian countries, but also in completely democratic Germany. Indirect evidence of this is the work of students at the University of Wiesbaden Hochschule RheinMain called Presswerk, devoted to pressure on the print media
Second-hand has long ceased to be exclusively a store for the poor, since everyone knows that there you can find good branded items or "raw materials" for your own handicraft experiments. I don’t know if our today's heroine buys clothes in such stores, but she is stocked with dishes for her creativity there
“We need employees with work experience,” they often write in job advertisements. Here is just where to get this experience, if all firms require shot sparrows, and not everyone will take yellow-horns right after graduation. Yesterday's graduates are starting to spin as they can. Their pirouettes are taken on a pencil - no, employers not interested in young personnel, but witty artists. Cartoons on the theme of unemployment among yesterday's university graduates often repeat the motive "I will work for food."
The readers of Cultural Studies are already familiar with the work of the American designer and illustrator Viktor Hertz. At one time, he pleased us with a funny humorous project Honest Logos, drawing a series of prints that tell the whole truth about what is hidden behind the logos of popular brands. But the talented illustrator has many other interesting projects to his credit, one of which, Pictogram music posters, consists of a series of minimalist
British artists Ed and Judy Glover are a creative couple who, under the Glover and Smith brand, design and create unique pieces of pewter and silver. And among all these decorations and souvenirs, a series of amazing cutlery deserves special attention. Decorative spoons from Glover and Smith are famous not only for their exclusive design, but also for the fact that they can be wonderful souvenirs and, in fact, cutlery
The rabbit can hardly be called a terrible and terrible animal, which must be feared and avoided by the tenth road. However, the artists from the Australian company Bucket'o'Thought decided that the rabbit can still be scary in anger, well, if it is pissed off properly, and painted a series of skateboards in a frightening, albeit cartoonish, style. Starring, of course, very unkind "eared"
What happens if you cross a dog, cat or rabbit with a snake? Ask the creators of unusual advertisements for animal cologne. In fact, creative posters just illustrate the idea that sometimes there is too much of a pet: it smells so strong
The Philippine dishwashing liquid ad reminds us: plates are separate, clothes are separate. It is not appropriate to wash cups and saucers with soap for washing (apparently, there are a lot of hunters): this is as inappropriate as walking the streets in a dress made of dishes. An unusual outfit, of course, attracts the attention of passers-by, but they look judgmental
It often happens that on the eve of the premiere of some big-budget film, its porn version is released. But horror films appear in the world as much as porn films. Here are the posters for non-existent zombie versions of famous films, created by illustrator Matt Busch
Few people now use typewriters - they have been successfully replaced by computers, which, in terms of typing, are more convenient, faster, more economical, and have much greater functionality. But American artist Tyree Callahan urges not to abandon this seemingly outdated device. He suggests using typewriters … to draw
Sometimes we do not notice how much new and interesting can be seen in the most ordinary things and words. Take, for example, the word OK, which can be heard literally everywhere. Spanish craftsmen from Sublima Comunicacion just turned it over and got a stunning logo in the form of a man, which is now actively used in the advertising industry
No wonder poets compare the pages of tear-off calendars with leaf fall. STIHL has ordered a gift calendar with leaves in the form of yellowed trees. Its main feature, in addition to design, is that its pages will fall off automatically